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		<title>5 Surprising Facts About the Supply Chain Crisis that will Change Your Life and Business Forever</title>
		<link>https://rebaiegroup.com/surprising-facts-about-supply-chain-crisis/</link>
					<comments>https://rebaiegroup.com/surprising-facts-about-supply-chain-crisis/#respond</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Wed, 08 Dec 2021 03:17:06 +0000</pubDate>
				<category><![CDATA[Family Voraus X]]></category>
		<category><![CDATA[Supply Chain Resilience]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[Continental]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[semiconductor]]></category>
		<category><![CDATA[supply chain disruptions]]></category>
		<category><![CDATA[Uncertainty]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=260735</guid>

					<description><![CDATA[Family called Voraus X decided to visit a retail shop in Munich and they'll take us through the challenges businesses are facing specifically with the supply chain crisis and semiconductor shortage with examples from Deutschland]]></description>
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									<p>If you had the chance to read my <a href="https://rebaiegroup.com/business-executives-uncertainty-opportunity/">first story </a>about Family Voraus X, you would have read the uncertainty they and everyone of us live nowadays. Their story will inspire business executives to use uncertainty as a driver for opportunity and build a resilient enterprise, a set of lessons and topics which will be covered in the next parts of this story series.</p><p>Today, Family Voraus X decided to visit a retail shop in Munich, Germany, imagine you did the same, a cashmere shirt catches your eye. The fabric would ship from suppliers in China or Mongolia. Chinese or Mongolian suppliers will supply threads from Vietnam or Poland. This thread is made from cashmere grown in Indian farms. This is just a simple example, imagine complex products like semiconductors with multi-tier suppliers across the globe, and companies now find it almost impossible to track all these suppliers. When the pandemic started, many companies were caught in surprise when they discovered that one of their products relies on a supplier in Wuhan. This is just merely one example of why we are facing a supply chain crisis.</p><p>Germany is one of the countries affected by the current supply chain disruptions. Indeed, German industrial output has been dropping in the past 3 months, according to <a href="https://www.reuters.com/world/europe/german-engineering-firms-expect-hit-supply-chain-bottlenecks-next-year-2021-09-16/" target="_blank" rel="noopener">VDMA, while 81% </a>of mechanical engineering companies in Germany are facing disruptions in the supply chain and facing transport and logistics issues. Production in June was <a href="https://www.ft.com/content/453aac95-a5e5-4616-b8c5-099a4b134cd9" target="_blank" rel="noopener">6.8 percent lower</a> than the pre-pandemic levels and automotive manufacturing has been facing a shortage in semiconductors thus dragging its output.</p><p><img fetchpriority="high" decoding="async" style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;" src="https://rebaiegroup.com/wp-content/uploads/2021/12/My-Post-Copy.jpg" alt="supply chain crisis" width="2240" height="1200" /></p><p>The semiconductor shortage hit Germany’s automotive industry and placed more than 10,000 Audi employees on short-time work time. A shortage that is not limited to semiconductors but also spans products like metal paper, wood, and plastics. <a href="https://www.manager-magazin.de/politik/holz-mikrochips-brettspiele-worauf-kunden-derzeit-warten-muessen-a-b49747eb-3c32-4ad3-a1f4-5ba0e2c5d6c3" target="_blank" rel="noopener">74.4 percent</a> of building materials dealers in Germany reported bottlenecks in wood supply. Bundesbank, Germany’s central bank, predicted that with the continued uncertainty in supply, economic growth will be <a href="https://fortune.com/2021/08/26/germany-manufacturing-shortage-recovery/" target="_blank" rel="noopener">3.7% less</a> than the forecast in June. 3000 surveyed German companies believe that supply chain issues will continue to last at least until next year. It might be even a long-term issue though while the effects are currently throttling durable enterprises like Siemens, Daimer, and BMW.</p><p>Semiconductors became a cornerstone to many industries and it comprises a highly specialized, capital intensive concentrated value chain. The semiconductor production process is characterized by 3 steps: Design, Fabrication, and Assembly. Market entry strategies towards fabrication where countries like Taiwan and South Korea have almost 79% of market share are often faced by deadlocks including but not limited to the high levels of expertise needed for Fabrication and the billions needed in capital expenditures.</p><p>Innovation in semiconductors is now focused on miniaturization, and back in October 2019, in K-19 Plastics Exhibition in Dusseldorf, I delivered a keynote and discussed Tokyo Institute of Technology Research’s work in single-molecule electronic devices. Indeed, polymers will play a key role in single-molecule electronic devices and will stage for Miniaturized AI. The consistent efforts of miniaturization put pressure on upgrading an already sophisticated machinery, making it costly to start an new fabrication plant in terms of bringing investing in new technologies and attracting skilled workforce. Given the latter, it might be a good option for countries trying to capture the semiconductors value chain to focus on research and development in chip design and software instead of fabrication.</p><p>The US President, Joe Biden, met semiconductor producers last September to pitch a program that urges companies to submit information about their supply chains. Earlier in the year, he also placed a $50 billion fund for the US semiconductor industry.</p><p>It is not of less importance for Germany and the EU Commission. European Commission President Ursula von der Leyen announced a “<a href="https://www.reuters.com/world/europe/tech-is-make-or-break-issue-eu-chief-executive-says-2021-09-15/" target="_blank" rel="noopener">European Semiconductor Act</a>” to create a high-class European chip ecosystem that includes production which is expressed as “securing technological sovereignty”.</p><p>Furthermore,  semiconductors clearly play a key role in the future of cars. As Şahin Albayrak, Head of AI Lab at the Technical University of Berlin likes to frame it: The car of the future is basically a tablet on wheels with a very large battery. So, algorithms and electronics will cost not less than half of the car value in the next couple of years. Semiconductors will be the key to prolonging the battery life of these vehicles. And the heart of these cars will be algorithms and not mechanical engines anymore. We are talking here about 100 million lines of software code in comparison to 8 million lines of code for a 787 Boeing super-jumbo.</p><p>We have already seen the alliances between automotive companies and data companies, for example, Volkswagen is connecting data from all machines, plants, and systems across 124 factory sites gathered from sensors on the shop floor–and <a href="https://d1.awsstatic.com/Solutions/Outposts%20Manufacturing%20Solution%20Brief%20US%20Letter%20AWS%2009.30.20%20FINAL.pdf" target="_blank" rel="noopener">AWS Outposts</a>. In addition, BMW’s car as a sensor or Carasso brings a big number of sensor data that is sent to AWS cloud in order to deliver more accurate speed limits in a cap map, improved road geometries , fewer map errors, and smarter route guidance. Since batteries are dangerous to transport, microfactories will play a key role in bringing car manufacturing close to battery production sites. </p><p>Also, last week, I was invited by AWS  to Munich for <span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">the Analyst and Press only Digital Builders Showroom as part of AWS Re:Invent summit, however, due to uncertainty and the new variant, it went virtual at the end and from my cocoon, here&#8217;s an interesting outlook presented by </span>Martin Schleicher<span class="Apple-converted-space"> of </span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Contintenal as he showcased the growing value of software in vehicles of the future:</span></p><p><img decoding="async" class="alignnone" style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;" src="https://rebaiegroup.com/wp-content/uploads/2021/12/continentalcasebyali.png" alt="supply chain crisis" width="5708" height="3297" /><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">If the innovation cycles for software are six months, compared to up to five years for cars according to Holger Seidel from the Fraunhofer Institute for Factory Research IFF in Magdeburg, then how do you think automotive companies would keep up?</span></p><p>Some questions we are often seeing in news headlines include: Why is there a shortage in semiconductors? How long will Semiconductor shortage last? Is there still a shortage of semiconductors?</p><p>However, the above facts are reassuring the need for executives more than ever before to manage uncertainty and change the way they used to plan for their businesses instead of just figuring out why did it all started!</p><p>Stay tuned for next part in this series as family Voraus X take us into possible solutions executives can take to become resilient under uncertainty.</p>								</div>
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		<post-id xmlns="com-wordpress:feed-additions:1">260735</post-id>	</item>
		<item>
		<title>Business Executives: It is time to turn uncertainty into an opportunity</title>
		<link>https://rebaiegroup.com/business-executives-uncertainty-opportunity/</link>
					<comments>https://rebaiegroup.com/business-executives-uncertainty-opportunity/#comments</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Tue, 16 Nov 2021 22:13:40 +0000</pubDate>
				<category><![CDATA[Family Voraus X]]></category>
		<category><![CDATA[Supply Chain Resilience]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[semiconductor]]></category>
		<category><![CDATA[supply chain disruptions]]></category>
		<category><![CDATA[Uncertainty]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=258966</guid>

					<description><![CDATA[Read the story of a Family called Voraus X who faced uncertainty in all aspects of their lives during the pandemic and get a new perspective on the uncertainty facing the world nowadays including supply chain crisis.]]></description>
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									<p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Family Voraus X, living in the 21st century, is made of two business executives, two sons and daughter. They begin their day taking kids to school, commuting to work by the riverside, arriving at their desks and doing business as usual.</span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Who would have thought that a “black swan” event would change that routine and give rise to questions Voraus X family didn’t expect would come through&#8230;</span></p><p><img decoding="async" class="alignnone" src="https://rebaiegroup.com/wp-content/uploads/2021/11/PHOTO-2021-11-17-23-50-05.jpg" alt="Family Voraus X and Uncertainty" width="1280" height="905" /></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Uncertainty started at home, in pandemic times, as they tried to approach a que</span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">stion fr</span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">om kids: Mom, Dad, when will our schools reopen? An uncertainty that continues to their commute as we get the news that lorry drivers are not providing petrol to fuel stations. </span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">And even if they manage to arrive at their office new challenges are coming to the table: How long will the container ship take to arrive and how much is the number of products in it? Is it because of the Covid-19 pandemic, shortage in containers, or lorry driver shortage causing UK’s petrol stations closures and stockpiling? Why is there a supply chain crisis? Is supply chain affected by COVID-19? All these questions are legitimate in the current supply chain crisis for any business executive, not only Voraus X. </span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Indeed, we have been living in globalization and lean manufacturing that resulted in complex, global multi-tier, and fragmented supply networks and reduced (optimized) inventory levels. However, for any business executive, it is one thing that matters now: </span><b style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">managing uncertainty </b><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">i.e. How can we predict the shortage in supply?</span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">However, predicting shortage is not even enough, it is how you use that prediction to gain advantage over your competitors. Harvard Business Review describes this as:  “organizational resilience, the ability of an organization to successfully confront the unforeseen, has always been a core element of success. Supply chain resilience no longer implies merely the ability to manage risk. It now assumes that the ability to manage risk means being better positioned than competitors to deal with—and even gain advantage from—disruptions”.</span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">However, before starting to develop your strategy to become a resilient enterprise and manage uncertainty, you first need to define it and see how to translate it into behavior in your business. And, once it becomes part of your organization’s behavior and social learning culture, you can then start utilizing your predictions to gain advantage from disruptions. </span></p><h4><b>Defining Uncertainty:</b></h4><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">One of the best definitions I came across comes from the Austrian philosopher, <a href="https://plato.stanford.edu/entries/wittgenstein/" target="_blank" rel="noopener">Ludwig Wittgenstein</a> who likes to put it: </span><i style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">“Wer an allem zweifeln wollte, der würde auch nicht bis zum Zweifel kommen. Das Spiel des Zweifelns selbst setzt schon die Gewißheit voraus”</i><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">. If you tried to doubt everything you would not get as far as doubting anything. The game of doubting itself presupposes certainty. One cannot begin to doubt without being certain, without first believing a set of propositions to be true.  </span></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">Take Voraus X kids&#8217; question as an example, they learn by believing us at first, doubt would come after their belief. There should be a foundation for uncertainty as it is not universal. It needs a tolerable measure of certainty. This certainty will be the base that businesses can rely upon to face any similar future crisis.</span></p><h4><b>How to translate uncertainty into behavior in your business?</b></h4><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">The whole point of doubting and uncertainty is to use it as a vehicle for behavioral change, to reach certainty.  In order for certainty to become a behavior, it should be accompanied by affection and not only cognition. </span></p><p> </p><p><img loading="lazy" decoding="async" class="alignnone wp-image-264484 size-full" src="https://rebaiegroup.com/wp-content/uploads/2021/11/Family-Voraus-X-and-Uncertainty.png" alt="Family Voraus X and Uncertainty" width="753" height="431" srcset="https://rebaiegroup.com/wp-content/uploads/2021/11/Family-Voraus-X-and-Uncertainty.png 753w, https://rebaiegroup.com/wp-content/uploads/2021/11/Family-Voraus-X-and-Uncertainty-300x172.png 300w" sizes="(max-width: 753px) 100vw, 753px" /></p><p><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">The anthropological perspective bolsters the above thought.  Ethnography is seen as a technology for an anthropologist’s imagination, and anthropologists also think of uncertainty as a “technology of the imagination”, disruption, surrender, and moving beyond. Thus, enabling us not just to imagine but also to improvise, change, and intervene. In a nutshell, it enables us to respond creatively to the world.</span></p><p>Let&#8217;s follow Family Voraus X family&#8217;s journey through these uncertain times, In the next blog, I&#8217;ll tell you <span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">how a visit to a retail shop in Munich, Germany was followed by tremendous bottlenecks that affected supply chains globally while focusing my lens on the German landscape.  </span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">If you keep following Voraus X family series, you&#8217;ll be able to broaden your perspective about supply chain crisis solutions, understand </span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">the different ways/layers for building a resilient enterprise and managing uncertainty with the help of industry 4.0 and automation, in addition to the, often overlooked, cultural and behavioral cha</span><span style="color: var( --e-global-color-text ); letter-spacing: var(--the7-base-letter-spacing); text-transform: var(--the7-base-text-transform); word-spacing: normal;">nge in organizations, and how would this help you and especially my executives audience make use of such disruptions.</span></p>								</div>
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		<title>On Semiconductors Shortage: Fabricate or Innovate? What did NXP Just Announce?</title>
		<link>https://rebaiegroup.com/on-semiconductors-shortage-fabricate-or-innovate-what-did-nxp-just-announce/</link>
					<comments>https://rebaiegroup.com/on-semiconductors-shortage-fabricate-or-innovate-what-did-nxp-just-announce/#respond</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Thu, 14 Oct 2021 03:03:31 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AWS]]></category>
		<category><![CDATA[NXP Semiconductors]]></category>
		<category><![CDATA[semiconductor]]></category>
		<category><![CDATA[supply chain disruptions]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=226313</guid>

					<description><![CDATA[This our latest real-time news update related to the semiconductor shortage.  NXP is taking a bold step towards innovating in chip design powered by a cloud-based platform.]]></description>
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									<p><img loading="lazy" decoding="async" class="wp-image-226804 size-full" src="https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-scaled.jpg" alt="" width="2407" height="2560" srcset="https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-scaled.jpg 2407w, https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-282x300.jpg 282w, https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-963x1024.jpg 963w, https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-768x817.jpg 768w, https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-1444x1536.jpg 1444w, https://rebaiegroup.com/wp-content/uploads/2021/10/B01AC371-C55A-435D-B76A-05521CA2CB93-copy-1926x2048.jpg 1926w" sizes="(max-width: 2407px) 100vw, 2407px" /></p>
<p><span style="font-weight: 400;">When I took this photo back on March 13, 2020, overlooking this busy highway that connects Petaling Jaya with Kuala Lumpur, I didn&#8217;t know that I was just a few hours away from the 1st Movement Control Order (MCO)/lockdown in Malaysia. And, and phrases like &#8220;new normal&#8221;, &#8220;supply chain disruptions&#8221;, &#8220;Semiconductor shortage&#8221; are what will top the news in the next months.</span></p>
<p><span style="font-weight: 400;">If you use a field glass, you will also see the Headquarters of NXP Semiconductors Sdn Bhd in Petaling Jaya.&nbsp; Ofcourse, a field glass might magnify your view but it won’t be able to predict that in June 2021, NXP Semiconductors Sdn Bhd would operate at 60% of their workforce and can only operate fully once 80 to 100 percent of the workers were vaccinated.</span></p>
<p><span style="font-weight: 400;">These disruptions are causing Europe to rethink its semiconductor manufacturing strategies by, for example, planning to build </span><a href="https://bits-chips.nl/artikel/nxp-holds-off-on-european-fab-ambitions/" target="_blank" rel="noopener"><span style="font-weight: 400;">edge fabs</span></a><span style="font-weight: 400;">, especially that according to Bruegel, Europe’s market share of semiconductor production is only 2 percent.&nbsp;</span></p>
<p><span style="font-weight: 400;">My quark news for today is coming from the Netherlands with NXP semiconductors.</span></p>
<p><span style="font-weight: 400;">NXP is powering Electronic Design Automation in the cloud (Powered by AWS) in order to accelerate semiconductor innovation and getting new designs to market faster. Besides, that will enhance the productivity for semiconductor design and verification, and free its engineers to focus on chip innovation. In my point of view, is a bold move to increase their footprint in the right spot of the semiconductor industry, by focusing on innovation in chip design and software instead of shifting the focus to fabrication.&nbsp;</span></p>
<p><span style="font-weight: 400;">All this will open up a couple of questions which we will be covering in an upcoming blog piece answering questions such as why there is semiconductor shortage, when did semiconductor shortage start, and how to build supply chain resilience.</span></p>
<p><span style="font-weight: 400;">To Know More about NXP’s cloud-based EDA, check AWS blog published just <a href="https://www.businesswire.com/news/home/20211013006195/en/NXP-Semiconductors-Selects-AWS-as-Its-Preferred-Cloud-Provider-to-Power-Electronic-Design-Automation-in-the-Cloud" target="_blank" rel="noopener">now</a>. Stay tuned for our coverage on the semiconductor shortage issue.</span></p>
<p><span style="font-weight: 400;">&nbsp;</span></p>
<p>This brought to you by our Quark News Edition.&nbsp;</p>								</div>
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		<post-id xmlns="com-wordpress:feed-additions:1">226313</post-id>	</item>
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		<title>Start Building Human-Centric Machine Learning Solutions Now With our New UC Berkeley Course</title>
		<link>https://rebaiegroup.com/our-ai-and-machine-learning-for-engineering-course-now-at-uc-berkeley/</link>
					<comments>https://rebaiegroup.com/our-ai-and-machine-learning-for-engineering-course-now-at-uc-berkeley/#comments</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Sun, 03 Oct 2021 14:08:42 +0000</pubDate>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Human-Centred AI]]></category>
		<category><![CDATA[affective computing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[bias]]></category>
		<category><![CDATA[chaos theory]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[human-centred AI]]></category>
		<category><![CDATA[phenomenology]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=214100</guid>

					<description><![CDATA[Rebaie Analytics Group has been leading in its research of AI + I combining artificial intelligence and social sciences. We are glad to announce our President Ali Rebaie's course at the University of California - UC Berkeley Global is now available online! ]]></description>
										<content:encoded><![CDATA[<div id="bsf_rt_marker"></div>		<div data-elementor-type="wp-post" data-elementor-id="214100" class="elementor elementor-214100" data-elementor-post-type="post">
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<p>With the increasing advancement of AI and ML technologies comes the understanding that our current relationship with AI is deeply shaped by our society’s historical experience with technology. In this course, AI engineers and enthusiasts will gain the skills to design human-centered AI experiences using human-focused science. Learn how to deploy techniques from social science to tackle cognitive gaps and fallacies when building effective computing platforms. Through case studies, practical tips and design anthropology exercises, you observe how anthropology and ML can add a new dimension to AI.</p>
<div>
<p>If you want to become shrewd amid all the disruptions surrounds us now from supply chain challenges to a pandemic, you will need to understand the role of algorithmic based system, that replaced equation-based systems, in looking into complex real world problems and chaos theory&nbsp;and how can you prepare the right culture in your business to become successful in this era.</p>
<p><span style="color: var( --e-global-color-text ); word-spacing: normal;">As a course that takes a human-centric approach, having your valuable thoughts would sparkle interesting discussions around this evolving topic. Let&#8217;s start the discussion!</span></p>
<p>This course is part of an expert seminar series joined by leading experts in Silicon Valley which you can register along with the course at a discounted rate:</p>
<p>&#8211; Alexander Iliev, Ph.D., Lead Instructor at UC Berkeley Extension, Professor and Academic Head at SRH Berlin University of Applied Sciences.</p>
<p>&#8211; Nashlie Sephus, Ph.D., Tech Evangelist at&nbsp;Amazon Web Services (AWS)&nbsp;AI &amp; Founder of theBeanPath.org</p>
<p>&#8211; Michael Wu PhD, Chief AI Strategist at PROS.</p>
<p>&#8211; Ali Rebaie, President, Data Anthropologist at Rebaie Analytics Group.&nbsp;</p>
<p>You can find the course details and registration info <a href="https://extension.berkeley.edu/public/category/courseCategoryCertificateProfile.do?method=load&amp;certificateId=70679810" target="_blank" rel="noopener">here</a>.</p>
<p><img decoding="async" src="https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F136432707%2F75246196945%2F1%2Foriginal.20210524-202646?w=800&amp;auto=format%2Ccompress&amp;q=75&amp;sharp=10&amp;rect=0%2C0%2C2160%2C1080&amp;s=72a93cc661d2a3b219d2ee1dd5d0acb3"></p>
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		<title>I saw Facebook&#8217;s newly released Ray-Ban Glasses a Couple of years ago!</title>
		<link>https://rebaiegroup.com/i-saw-facebooks-newly-released-ray-ban-glasses-a-couple-of-years-ago/</link>
					<comments>https://rebaiegroup.com/i-saw-facebooks-newly-released-ray-ban-glasses-a-couple-of-years-ago/#respond</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Sat, 11 Sep 2021 23:19:58 +0000</pubDate>
				<category><![CDATA[Evolution of Human Behaviour]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[bias]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[human behavoir]]></category>
		<category><![CDATA[human-centred AI]]></category>
		<category><![CDATA[missinformation]]></category>
		<category><![CDATA[Ray-Ban stories]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=220636</guid>

					<description><![CDATA[Will we adopt Facebook's new Ray-Ban Stories? Are Tech Companies adopting Bauhaus Design Philosophy, thus, deceiving us  and breaching our privacy?]]></description>
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<p>When was the first time I saw Facebook&#8217;s new smart glasses &#8220;Ray-Ban Stories&#8221;? A couple of minutes ago? Ha&#8230;No, a couple of years ago, and specifically in Leipziger Pl. 9, Berlin, Germany at the Spy&#8217;s museum! In the latter glasses, a tiny digital video camera is integrated into the traditional spy glasses and videos saved into an accompanying recorder. In Facebook&#8217;s glasses, it is stored in your smart phones though&#8230;</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-220763 size-full" src="https://rebaiegroup.com/wp-content/uploads/2021/10/My-Post-5.png" alt="" width="1200" height="628" srcset="https://rebaiegroup.com/wp-content/uploads/2021/10/My-Post-5.png 1200w, https://rebaiegroup.com/wp-content/uploads/2021/10/My-Post-5-300x157.png 300w, https://rebaiegroup.com/wp-content/uploads/2021/10/My-Post-5-1024x536.png 1024w, https://rebaiegroup.com/wp-content/uploads/2021/10/My-Post-5-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>
<p>Two main talking points about this product:</p>
<p><strong>Privacy and Adoption:</strong></p>
<ul>
<li><strong>Privacy?</strong></li>
</ul>
<p>Obviously in AI, I do believe that German&#8217;s Bauhaus Design Philosophy &#8221; Form Follows Function&#8221; does not apply to AI. Even if the LED indicator light flickers on when the Facebook&#8217;s glasses are recording, notifying people that they are being photographed or filmed, different types of biases, uncertainties and discriminations will come into surface from the usage of the product.</p>
<ul>
<li><strong>Adoption?</strong> In a world of deepfakes, we might not be surprised to see a shift in human behaviour that is very similar to the peri-personal space behaviour our ancestors had in the stone age while they experienced stone age technologies. Indeed, we might wear these smart glasses to record interactions with our surroundings so that it protect us from baseless allegations in future automated cities. It also comes with the cool Ray-Ban brand <img src="https://s.w.org/images/core/emoji/15.1.0/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /></li>
</ul>
<p>I speak more about these concepts in my newly released UC Berkeley Extension course <a href="https://rebaiegroup.com/our-ai-and-machine-learning-for-engineering-course-now-at-uc-berkeley/">here</a>.</p>
<p>I am happy to know your thoughts/comments?</p>
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		<title>On The Edge: Smart Factories of The Future</title>
		<link>https://rebaiegroup.com/on-the-edge-smart-factories-of-the-future/</link>
					<comments>https://rebaiegroup.com/on-the-edge-smart-factories-of-the-future/#respond</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Sat, 09 May 2020 15:19:00 +0000</pubDate>
				<category><![CDATA[Edge Computing]]></category>
		<category><![CDATA[Smart Factories of the Future]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[edge computing]]></category>
		<category><![CDATA[factories]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=12831</guid>

					<description><![CDATA[Today’s data economy depends on the data generated by people, and increasingly by the devices, appliances, and machines that make up the IoT. Data is enabling the granular targeting of people’s affinities, so people are expecting more personalized products. Although apps are smart, emerging robots and virtual assistants will take personalization to the next level, dramatically changing the consumer’s mindset. To meet the needs of this new consumer, manufacturing will need to design products that are intelligent, personalized, customized, connected, and also cheap.]]></description>
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<p><strong>T</strong>oday’s factories will need to be able to produce customized products with variable requirements, and this will trigger them to become smart factories, which will leverage emerging technologies like AI and the IoT, or what is being called the Industrial IoT (IIoT). In the data economy, industrial companies will need to act fast, since relying on static scheduling in production will not suffice to cope with changing order information. Also, they will need to be able to distribute the workload among robots and machines dynamically, also taking into account the equipment’s energy consumption, which most traditional factories are just not equipped to do.</p>
<p><strong>The Necessary Edge</strong></p>
<p>Personalizing services through dynamic task distribution, in this context, requires a technology that achieves ultra-low latency at the level of the local machines that distribute the production tasks. Because it is a burden to send this data to a cloud manufacturing platform for analysis, edge computing is the recommended approach for this scenario, as it would be able to support real-time production cycles. For a smart factory engaged in high personalization and a variety of machine tasks, predefined rules would not work unless an intelligent edge node is established that can use its own self-organized coordination abilities to negotiate with other nodes to solve largescale problems in parallel. Machines and robots at a factory are now starting to be equipped with edge nodes that can measure energy consumption. These nodes also have analytics embedded, such as optimization algorithms like swarm intelligence, which can prioritize tasks based on each machine’s individual energy consumption.</p>
<p>In the scenario above, each edge node has intelligence and autonomy, as each one is embedded with reasoning, planning, and machine-to-machine coordination abilities. The role of these edge nodes differs from that of a smart meter, which can only estimate the relationship between the workload of one piece of equipment and the energy it is consuming. In contrast, these edge nodes act as data storage, analytics, and intelligent information interaction nodes.</p>
<p><strong>What Does This Edge Platform Look Like?        </strong></p>
<p>This use case, among many others, including predictive maintenance through real-time altering, is not possible without a proper multi-access edge computing (MEC) platform. A MEC platform working with 5G could make it possible to produce ultra-low-latency-sensitive manufacturing applications. Because of the large volumes of data that will be generated by the machines and robots in a smart factory, applications like this will be required, not only to handle the data volumes but also to deliver the needed processing capability in a local context with location awareness. A MEC platform consists of different tiers that collect data from IIoT machines to perform different tasks across each tier, such as reducing redundancy and errors; decoding and compressing the data, as well performing other raw-data pre-processing operations; and storing the data. To be optimally effective, a MEC platform must also be able to support deep-learning-processing-intensive, low-latency features such as real-time anomaly alerts, to meet stakeholders’ needs for enhanced decision-making insights.</p>
<p><span id="docs-internal-guid-ab74d062-7fff-763b-f87e-30c021d7e17c"><span style="font-size: 12pt; font-family: Arial; color: #222222; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="border: none; display: inline-block; overflow: hidden; width: 624px; height: 543px;"><img loading="lazy" decoding="async" src="https://lh4.googleusercontent.com/jWUBbmyABbcTZr8F4IeKRQ2Ok3iiyRAXwKy_dYQrgfJX0sXu4L8VoWLCzfBEKbg69AfShlGSOhPtn0XCetvyzLI5CeAGb3-gkjxfVCIr1_CBov5NbvkZNSyAy4Rn_t_fffrsc4pE" width="624" height="729" /></span></span></span></p>
<p><strong>Why Does the MEC Platform Need Data Virtualization?</strong></p>
<p>To be optimally effective, a MEC platform requires access to all data sources across all the different tiers. However, MEC platforms that rely on traditional data integration methods like ETL processes will struggle to connect to these disparate data sources. This is why MEC platforms require an agile data integration technology like data virtualization to be fully effective. Data virtualization can be deployed at any intermediary layer between the edge and data center or the cloud, including organization and region-based layers. It works by abstracting the data sources and creating a unified view of all the information, i.e. maintenance, inventory, parts, and dealers, to optimize processes and enable predictive analysis.</p>
<p>Finding the balance between machines and human creativity in a smart factory could be through the emergence of virtual voice assistants that will be the next interface in a smart factory.</p>
<ul>
<li>Bill of Materials (BOM) identifies all product parts and the timeframe and cost of production.</li>
<li>Big Data store, manage, and track BOM or even schedule required materials that should be available to reduce costs.</li>
<li>5G could make ultra low latency sensitive manufacturing applications possible.</li>
<li>Data Virtualization securely combines data from diverse source systems and create unified views that made it easier to take corrective steps to ensure ideal yield and efficient plants.</li>
<li>Edge computing orchestrate production and task scheduling.</li>
<li>Virtual voice assistants will be the interface that resonates and talks with humans to track all bill of material goods, assemblies, subassemblies and tracks finished goods and assets in a factory to alert and communicate to us information about their status and condition. These VAs are becoming more anthropomorphistic embodying humanistic traits from voice tonality to design, convenience, sociability, and experience.</li>
</ul>
<p><strong>Maximize Yield, Minimize Downtime</strong></p>
<p>To keep up with supply and demand, manufacturers can settle for nothing less than highly optimized systems that maximize yield and minimize business downtime. They need advanced technologies that work together and despite this high level of automation and collaboration among machines and robots in a smart factory, humans will always remain central to the manufacturing operations. They will always be monitoring, controlling, and supervising the manufacturing process to deliver new innovations in today’s data economy.</p>
<p>Smart Factories will play a key role in the post corona world. Stay Tuned for the next posts to know more!</p>
<p><br /><em>* This post was originally published at Datavirtualizationblog.com</em></p>
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		<title>Interview: Adding Human Experience to Tech Cities</title>
		<link>https://rebaiegroup.com/interview-adding-human-experience-to-tech-cities/</link>
					<comments>https://rebaiegroup.com/interview-adding-human-experience-to-tech-cities/#respond</comments>
		
		<dc:creator><![CDATA[Ali Rebaie]]></dc:creator>
		<pubDate>Thu, 05 Mar 2020 14:27:14 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Smart Cities of Humans]]></category>
		<category><![CDATA[5G]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[anthropology]]></category>
		<category><![CDATA[human behavoir]]></category>
		<category><![CDATA[human-centred AI]]></category>
		<category><![CDATA[sensors]]></category>
		<category><![CDATA[smart cities]]></category>
		<guid isPermaLink="false">https://rebaiegroup.com/?p=222228</guid>

					<description><![CDATA[Ali Rebaie, Data Anthropologist and President of Rebaie Analytics Group, discusses with "The Sustainabilist" Magazine the ways in which anthropology will shape the cities of tomorrow]]></description>
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<div class="ixu-heading StoryCard__StoryTitle-sc-1k5lvnq-2 ewROPo"><span style="color: var( --e-global-color-text ); word-spacing: normal;"><strong>What made you go into the field of anthropology?</strong> </span></div>
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<div class="ixu-heading StoryCard__StoryTitle-sc-1k5lvnq-2 ewROPo"><span style="color: var( --e-global-color-text ); word-spacing: normal;">I had no idea, when I was intrigued by pattern recognition games when I was a kid, that data would become my bread and butter. It wasn’t until I visited Al Hambra castle during 2011 in Granada, Spain that I became fascinated by patterns, mathematics, visual arts, and social sciences manifested in the architecture there. At that time, I used to build data warehouses and I predicted the rise of AI and its innovative applications. It was eyeopening to me, I noticed that what is really needed in this decade for AI to achieve its promise, is arts and social sciences, like anthropology.</span></div>
<div class="ixu-heading StoryCard__StoryTitle-sc-1k5lvnq-2 ewROPo"><span style="color: var( --e-global-color-text ); word-spacing: normal;"> </span></div>
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<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">As AI continues to develop, the only way to make it human-centric is to extend and understand our ancestor’s cognitive evolution and the experiences we aim to achieve. That’s one of the roles of the data anthropologist who constructs and understands the consequences of AI on society along with other influences like privacy and ethics.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt"><strong>As the global cities begin their transition into smart cities, how can an anthropology perspective aid in this transition?</strong></p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">As cities worldwide aim to become smarter, their ultimate goal is to become percipient, astute, and quick. Anthropology is key in this as it helps city stakeholders understand the historical timeline of a place, behaviours, needs, and feelings of people living there, improve an urban space by observing behaviour, map their emotional experience of a place, and predict how a new construction would affect their current state.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">AI combined with urban anthropology, or what we coined at Rebaie Analytics Group, urban data anthropology, helps in mapping the emotional experience of a place by collecting physiological measurements. Anthropology excels at understanding the “why” of human behaviour. Some of the tools used in urban data anthropology to assess urban forms in a city are visual arts, anthropological methods like direct observation, ethnographic methods, machine intelligence, and AI algorithms.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">Only with Urban Data Anthropology can we pave the way for an augmented smart city. This transition will enable what I call a “kin-directed city”. Kin selection comes from biology and anthropology, and refers to preferences for kin, and the benefits of mutualism and reciprocity among kin. Humans and machines carry on a cooperative behaviour and inhibit dispersal of resources in an Internet of Things environment. The idea is to have generated data shared with among devices.</p>
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<p>This transition will enable what I call a “kin-directed city” </p>
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<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">Citizens in the AI nation will walk down the streets of an augmented city with wearable devices that monitor their health and send them real-time alerts. They will share the data with smart nearby devices like CCTV cameras, drones, and vehicles on the streets. These devices will reward them with bigger computational power than their tiny wearable can achieve.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt"><strong>Do you believe that creating more human-scale sustainable cities necessitates the analysis of urban environments, and why?</strong></p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">Indeed, the analysis of urban environments stated above is a cornerstone. We are seeing some great efforts to build humanscale sustainable cities for disabled people, like developing a network of sensors to assist the visually impaired to move around independently. However, the term “smart city” is becoming a misleading euphemism of the “ghost city of sensors”. Lee, a citizen of Songdo, Korea’s smart city stated: “When I first came here during the winter,” Lee says, “I felt something cold.” It was not about the weather, it was about human warmth and interaction.Thus, to feel warmth in a smart city, understanding the human experience towards a city, its architecture, and holistic human development is needed.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">The physical connection of citizens towards their buildings is not enough, there should be an emotional and spiritual connection to create a “topophilia” towards a place. To illustrate the usage of urban data anthropology to analyse urban environments, AI sensors can show detailed behaviour in a smart building and how they interacted in spaces. But why people behave the way we do is where anthropology excels. These insights could be used to improve productivity and liveability in smart buildings.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">Sustainable architecture is reflected in the relationship between the built and natural environment. It influences and is influenced by citizens’ behaviours and both cannot be built and grasped without strong ethical values. Campaigning sustainability will only yield results when everyone is involved, not just urban planners and architects. Thus, the ways urban forms are architected can help us monitor the philosophy, sustainability attitudes, beliefs, and lifestyles, and influences of citizens who architected them.</p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt"><strong>Are you optimistic about the future, why or why not?</strong></p>
<p class="Paragraph-sc-1mxv4ns-0 bGbcwt">As humans, we are masters of flexibility and this is what helped our ancestors fight climate change and build a circular economy. Behaviors that shaped our humanity like social learning should be adapted in cities so we can teach each other ethical AI and provide us with an “unforgettable spectacle”.</p>
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